Consumer Data Stories

Consumer Trust & Automotive Industry

How is it possible to monitor the level of consumer trust in the automotive sector and understand their purchase intentions?

Using market research, consumer intelligence technologies and AI algorithms, PwC and KPI6 have developed an index to understand sudden changes in consumer and citizen behavior, understood as positivity, sentiment and willingness to spend – by day

We have collected interesting data and insights for automotive companies, in order to optimize marketing strategies and constantly monitor the performance of your brand against competitors.

In this Report:

We have used the C-TI automotive index to understand the emotions of Italian drivers, the desire to buy different car models, use different purchasing methods, adopt new mobility behaviors within the New Normal scenario.